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Social Media Specialist

Job Title: Social Media Specialist
Reports to: Manager, Marketing and Engagement
Location: Lindsay, ON or a Nunavut Community
Salary: $45,000
Full-time: 37.5 hours per week
Closing Date: September 09, 2022

We have an incredible story to tell, and we need an incredible person to help us do it in social media. 

Working alongside rural, remote, Indigenous and other communities, Pinnguaq supports the development of STEAM skills – What’s “STEAM”? It stands for Science Technology, Engineering, Arts, and Math, and STEAM education develops those skills through an interactive, play-based learning approach. 

That approach means we have OODLES of content. STEAM camps where youth create, play and learn through crazy experiments. Sophisticated information and curriculum for educators (we publish a magazine full of it). Streaming sessions, a myriad of events and much much more, all with a focus on rural, remote and Indigenous populations. 

It’s a mountain of social media gold, and we need a driven, organized, self-starting expert to turn that potential into measurable impact. You’ll join our (very small, but growing) marketing team and be our social champion, as we expand the organization’s reach and impact, launch new programs and drive positive change across Canada. This is an opportunity to do truly groundbreaking social media work (handily, that’s what we’re looking for too!). 

What does success in this role look like?

It’s not just posting – this position will build our social profile by:

  • Creating processes and systems to collect all of that incredible content from across this organization (there will be some “outside social” cross-over here with marketing).
  • Content is optimized for maximum social impact.
  • Content is shared strategically to engage and grow our communities, whilst communicating our impact. 
  • Others in the organization are supported to develop social media skills, and dedicated communities.


  • Develop and implement the social media strategy as a component of the Marketing strategy.
  • Manage our communities across all social platforms (currently Twitter, Facebook, LinkedIn, Instagram and Youtube… with some “toe-dipping” in TikTok). 
  • Plan, create and publish content, with support from internal creative teams where necessary
  • Work with internal and external partners to plan and execute campaigns and “special projects”. 
  • Analyze all social media data, document learnings, and apply an iterative, continuous improvement approach. 
  • Be a social media champion within the organization. 
  • Support and develop social media skills across the organization. 
  • Develop and implement a process for content collection that minimizes disruptions to programmatic teams.

Attributes and Qualifications

Equal consideration will be given to non-academic skills and experiences of candidates.

  • Have 2-5 years experience building social media strategies and managing social media communities in a business or non-profit environment.
  • Have experience working with diverse teams to collect “raw” content, and building processes to make that collection “de rigeur”. 
  • Have a firm grasp of social media analytics, benchmarks and performance analytics, and the ability to use these tools to continuously learn and improve the effectiveness of social media materials & strategies. 
  • Can write very, very well. 
  • Are creative and willing to take intelligent risks (and to learn from the results). 
  • An awesome attitude.

Asset competencies

  • Visual creation abilities (design, video, etc).
  • Social media agency experience. 
  • Experience in complex environments – we work directly with government, educators, youth, parents, underserved and indigenous communities – and the ability to consider stakeholder perspectives when creating content. 
  • A passion for education, and equitable access to resources for rural, remote and indigenous populations. 
  • Multilingual (French, English, Inuktitut).
  • Previous experience with a STEAM education. 
  • Content marketing experience and or insights.

To increase protection for employees and the communities in which we operate, we are requiring Pinnguaq staff to be fully vaccinated (2 vaccinations + 1 booster). New employees must provide the required proof of full vaccination status to Human Resources prior to commencing their employment.

Pinnguaq Association is strongly committed to fostering diversity within the communities we serve. We welcome those who would contribute to the further diversification of our staff including, but not limited to, Indigenous people, women, visible minorities, persons with disabilities, and persons of any sexual orientation or gender identity. 

Pinnguaq Association is committed to developing inclusive, barrier-free recruitment and selection processes and work environments. Please inform us should accommodation be required at any point in the recruitment process.